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NMSU Arrowhead Center offers new digital business curriculum for entrepreneurs

Arrowhead Center, the entrepreneurship and innovation hub at New Mexico State University, is offering a new online tool to help entrepreneurs navigate the winding path of building a successful company.


Developed by Arrowhead Innovator-in-Residence Scott Maloney, the Arrowhead Business Suite is a streamlined package of entrepreneurial training modules offering an intuitive extension of Maloney’s experience as an innovator and entrepreneur.

Maloney’s curriculum offers a step-by-step introduction to the vocabulary of business and entrepreneurship, which can itself seem as challenging as a foreign language. The suite of seven sophisticated business tools is available at no cost in a downloadable workbook format to help prepare entrepreneurs at any stage, from idea to request for funding.

Maloney, a third-generation entrepreneur and former lab scientist who earned an MBA, describes this new work as emerging organically from his “typical non-typical” path to entrepreneurship. He is the CEO and co-founder of Seed Worthy, an Internet tech company that created BowTie, a successful professional site-building platform and hosting solution. His past work includes positions at Pfizer and Living Social.

Arrowhead’s in-depth programming is the network of support behind Maloney’s curriculum. Programs such as student and alumni business accelerator Studio G, LAUNCH proof-of-concept center, Arrowhead Sprints (AgSprint, BizSprint and Health Sprint), New Mexico Federal and State Technology Partnership Program and the New Mexico Small Business Assistance Program are poised to support all entrepreneurs who engage with and complete the ad hoc modules. These programs provide interventions in the startup journey, assistance to innovation-based small businesses, and access to the Arrowhead Innovation Network — a network comprised of enterprise advisors who represent expertise in business, capital investment, technology development, intellectual property and commercialization.

The modules include detailed instructions and advice for forecasting, marketing; developing a digital persona and path-to-product advertising; investment impact (dilution) and capitalization; business plans; and crafting and delivering pitches. As part of the package, entrepreneurs will have access to a personal advising session with Maloney.

“Arrowhead Center’s diverse programs are on the bleeding edge of entrepreneurship,” said Maloney. “These modules introduce entrepreneurs to concepts and actions they can translate into success.”

Accessibility is key, Maloney said. The workbooks, along with many of Arrowhead’s acceleration and commercialization programs, are available remotely, so that entrepreneurs in every part of New Mexico might be empowered to take the next step, and explore the feasibility of their venture.

“The Business Suite is not just about building companies,” said Zetdi Sloan, Arrowhead Center program director. “It’s about giving individuals the means to control their economic destinies. With at-your-pace workbooks and advising as-you-need-it, anyone—from anywhere, at any age, with any level of education or professional experience—can explore ideas and build businesses.”

To access the Arrowhead Business Suite, visit arrowheadcenter.nmsu.edu/university-center. The Arrowhead Business Suite is an initiative of the U.S. Economic Development Administration University Center for Regional Commercialization.

For more information on Arrowhead Center’s many supporting programs, visit arrowheadcenter.nmsu.edu.