Writer: Justin Bannister, 575-646-5981, firstname.lastname@example.org
It's green chile, and it could be heading right to your front door. For the third straight year, Las Cruces-based Biad Chili Products is partnering with New Mexico State University - this time to donate of portion of their online chile sales to NMSU's Chile Pepper Institute.
"It's chile harvest time," said Mark Gladden, development director for NMSU's College of Agricultural, Consumer and Environmental Sciences. "This is the time of year where thousands of NMSU alumni across the country are starting to think about the taste and smell of roasted green chile. With this partnership, people can buy chile, have it shipped anywhere in the country and help benefit future chile pepper research, all at the same time."
Biad Chili launched their newly updated website earlier this month, which features chile recipes, chile videos and fun facts and allows customers to order roasted, frozen green chile and have it shipped anywhere in the U.S.
In 2009, NMSU researchers partnered with Biad Chili to produce Biad's Reserve NuMex Heritage 6-4, a super-flavored chile bred to have five times the flavor compounds and aroma of similar chiles grown today. Then last year Biad Chili released the hotter NuMex Heritage Big Jim, also with five times the flavor.
"We have many customers who miss the traditional flavors of New Mexico chile produced decades ago," said Chris Biad, president of Biad Chili. "These new Heritage varieties bring that flavor back and really set themselves apart from other chile on the market today."
For nearly 20 years the Chile Pepper Institute has conducted research at NMSU, while educating students and advancing the legacy of NMSU researcher Fabian Garcia, considered the father of the modern chile industry.
"With a portion of the proceeds from the online sales being donated to help establish a permanent chile pepper research endowment at the NMSU Foundation, both chile-loving alums and NMSU students will benefit from this unique partnership," Gladden said.
Both the Heritage and other chile varieties are available whole or chopped from http://www.biadchili.com. For more information, visit http://www.chilepepperinstitute.org or call 575-646-3028.
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