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NMSU Extension's E-Commerce Program Taps New Talent

LAS CRUCES - Adriana Zavala-Badal, new Internet business specialist, will conduct statewide e-commerce training for New Mexico State University's Cooperative Extension Service.


Zavala-Badal has served as a telecommunications and economic development consultant in New Mexico and Arizona. She will build on Extension's teleliteracy training programs that have taught rural business and community leaders how to harness the Internet to gain a competitive advantage, said Bob Coppedge, interim associate Extension director.

"Internet and technology use is increasingly important to economic survival and growth for rural business," he said. "We in Extension want to help individuals, organizations and businesses adopt these new technologies."

Zavala-Badal plans to offer hands-on community workshops in computer labs and follow up with individual consultations.

"I hope to bring the perspective of someone who's been there as a small business owner myself," she said. "Technology can be intimidating, but it helps to have someone you can trust show you what it will allow you to do."

Zavala-Badal plans to offer training initially in Portales, Clovis and Las Vegas. She will partner with telecommunications providers, local chambers of commerce, civic clubs and small business development centers.

Zavala-Badal was born in Mexico and is fluent in Spanish. She has worked as a consultant on border trade and economic development issues. She currently edits IMAGEN magazine.

Since moving to Albuquerque in 2000, she has worked as a project consultant with CityNet Telecommunications and as a general consultant for Butch Maki and Associates.

She previously served as a government affairs manager for GST Telecom in Arizona and New Mexico. While working with the Arizona-Mexico Commission, she was project manager for economic development projects. She went on to lead the state's minority and woman-owned business development projects, which involved giving procurement workshops and assisting businesses with Internet research and business plan writing.

For more information about e-commerce training, call Zavala-Badal at (505) 688-4715.