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New Mexico State University

New Mexico State University

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Farm Trade Show Highlights Local and National Products and Services

ALBUQUERQUE -- Dozens of little plastic cows are lined up like chess pieces in a floor model of PBI Parlor Systems' new parallel milking system. Robert Luckie, sales representative for the New Mexico-based firm, slides the cows back and forth on the model, enthusiastically demonstrating how PBI's invention could help dairy farmers nearly double the number of cows they milk in an hour.

"On a regular system, you get 4 or 5 turns per hour, but in our system, a farmer would simultaneously be loading, milking and unloading cows with a rotation rate of 7 or 8 turns per hour," Luckie said. "We invented the system last year and now we hope to vigorously promote it around the country."

Luckie is promoting the system and other company products to some 1,500 agricultural agents attending the Aug. 5-9 National Association of County Agricultural Agents (NACAA) conference at the Albuquerque Convention Center, hosted by New Mexico State University's Cooperative Extension Service.

The conference trade show, which began Sunday and runs through Tuesday, includes about 50 commercial and educational displays by regional and national companies and agencies, making it one of NACAA's largest commercial exhibits. Businesses are showing a wide variety of products and services ranging from irrigation technology and farming equipment to feed, seed and chemicals.

"This is one of the best opportunities for agricultural agents from around the country to view the latest technology, services and educational materials and meet representatives of private companies and government agencies face to face," said Floyd McAlister, NMSU Extension agent in Roosevelt County and trade show committee chair. "At the same time, it's great exposure for the companies because they're presenting information about their businesses to specialists who will share it with agricultural producers in virtually every state."

Representatives from AMVAC, a chemical corporation based in Newport Beach, Calif. said they joined the trade show for the first time this year because it offers national exposure. Among other things, the company sells agricultural chemicals that are no longer offered by other companies.

"The only place people can now get those products is through us, and this show helps us make people aware of that," said Chuck Duerksen, AMVAC product development representative.

In additional to national exposure, the show also allows local and regional companies to broaden markets in their own backyard.

"It's a unique opportunity for us because agriculture agents from throughout the Southwest are here, and they work in precisely the markets that we target," said Bruce Haflich, marketing director for Texas-based Hi-Pro Feeds.