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NMSU business students take part in Junior Achievement business challenge

New Mexico State University business students will help future leaders of their industry as part of Junior Achievement of New Mexico's JA Titan Business Challenge. The NMSU students will act as mentors and judges in the competition where high school students in Las Cruces and El Paso attempt to create the best business plan.


"The JA Titan Business Challenge is an opportunity for high school students to come together to test their leadership skills and business savvy as well as demonstrate the competitive nature of the free enterprise system," said Ana Biever, regional director of programs for Junior Achievement of New Mexico's southern region. "JA Titan is designed to complement high school economics, math and social studies curricula."

As part of the competition, teams of students attempt to be the best at marketing and manufacturing a fictional product. During the process, students learn about price, production, capital investment and research and development.

An online business simulation will determine the Southern New Mexico winners Nov. 13 at Vista College in Las Cruces. The top three teams from there will go on to the championship round Nov. 20 at the University of Texas-El Paso.

A total of 60 students from six high schools in Las Cruces and El Paso will take part in the competition. Business students from both NMSU and UTEP will serve as mentors and judges. Biever said the program is still in need of additional students to mentor teams and to assist volunteers teaching at each of the high schools.

"It's valuable to instill a sense of entrepreneurship in high school students," said Kevin Boberg, associate dean of NMSU's College of Business. "These hands-on activities not only help high school students as they prepare for college, but they also help the college students in applying what they have learned."

According to Junior Achievement, it is the largest, fastest-growing non-profit economic education organization in the world, reaching approximately 5.2 million students worldwide. For more information, visit http://newmexico.ja.org or call at 575-202-8757.