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New Mexico State University

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NMSU names Bill Daniels Fellows to focus on ethics in business

New Mexico State University has named nine faculty members as Bill Daniels Fellows. The group's task will be to advance the teaching of business and organizational ethics as part of the Daniels Fund Ethics Initiative, a multi-university project to strengthen principle-based ethics education and to foster a high standard of ethics in young people.


NMSU's 2010 Bill Daniels Fellows are David Boje in management, Jim Nelson in accounting, Kelly Tian in marketing, Grace Ann Rosile in management, Greg Roth in finance, Jennifer Kreie in accounting and information systems, Steve Elias in management, Diane-Michelle Prindeville in government and Nancy Hastings in English.

The honors were announced by Garrey Carruthers, dean of NMSU's College of Business and the principal investigator for the university's efforts with the Daniels Fund Ethics Initiative. The NMSU College of Business will receive $1.25 million over the next five years to develop the program.

"We have a lot of top-notch academics here. Some are known worldwide and we are pleased they've agreed to lend their talents," said Bruce Huhmann, an associate professor in marketing who is coordinating NMSU's role in the project.

The Bill Daniels Fellows will work to develop a certificate program in ethics targeted at state and local government officials, write case statements and case studies for use in teaching principle-based ethics, determine which NMSU classes already contain ethics elements and how to incorporate more ethics instruction, help develop additional materials for classes and conduct community outreach.

"Because of our proximity to the border, we plan to focus on similarities and differences in ethics between the U.S. and Latin America," Huhmann said. "Our efforts to develop ethics training for public officials are also important because of a memorial passed during the last legislative session specifically directing NMSU to do so."

Along with NMSU, other universities participating in the Daniels Ethics Consortium are Colorado State University, University of Colorado-Colorado Springs, University of New Mexico, University of Northern Colorado, University of Utah, University of Denver and University of Wyoming. Each is charged with coming up with a unique, individual approach to the program, which will be shared with others in the consortium of colleges.

The Daniels Fund is a private foundation established by cable television pioneer Bill Daniels, who at one time lived in New Mexico and was widely recognized for his ethics and integrity in business.