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Tian named Robert O. Anderson distinguished professor at NMSU

Kelly Tian, a marketing professor at New Mexico State University, has been named the Robert O. Anderson distinguished professor at NMSU's College of Business.



Kelly Tian, marketing professor at New Mexico State University, will serve as the Robert O. Anderson distinguished professor at NMSU's College of Business. (Courtesy photo)

"I was thrilled to receive this professorship," Tian said. "We have a well-regarded program here at NMSU, and this will certainly be a really exciting role."

Tian currently teaches courses where students develop marketing strategies for nonprofit organizations and examine the effects of globalization on consumer culture. She is actively involved in shaping the college's assessment of students' learning outcomes and will work as the director of the marketing Ph.D. program.

The professorship is designed to promote service that benefits the College of Business. Tian said she is putting together an orientation program for marketing Ph.D. students that will familiarize them with the cultural values of academia and aid their performance in the domains of service, teaching and publishing.

Robert O. Anderson was a noted New Mexico business leader, political activist and philanthropist who died in 2007. The distinguished professorship was made possible by a donation from Anderson to NMSU with matching funds from the New Mexico Legislature.

"Kelly Tian is central to our doctoral program and the kind of professor you look to for mentoring Ph.D. students," said Garrey Carruthers, business dean and vice president for economic development.

Tian earned her Ph.D. at Georgia State University-Atlanta and previously taught at the University of Kentucky-Lexington before joining NMSU six years ago.