NMSU branding

New Mexico State University

New Mexico State University

News Center

NMSU-based food safety blog becoming popular resource across the region

Three years after its launch, the New Mexico State University Food Safety and Protection blog site at www.nmsufoodsafety.blogspot.com is averaging more than 1,000 hits a month. The blog features the latest notifications from the USDA’s Food Safety and Inspection Service that pertain to New Mexico, Texas and the Four Corners region.

Jennifer Quintana, a media specialist for the NMSU Cooperative Extension Service Southwest Border Food Protection and Emergency Preparedness Center, manages the NMSU Food Safety and Protection blog, which is quickly becoming a valuable resource across the state, Texas and the Four Corners region. (Courtesy photo)

The Southwest Border Food Protection and Emergency Preparedness Center, which is housed at NMSU, and the New Mexico Food Protection Alliance established the blog, which was created by Sonja Koukel, community and environmental health specialist with NMSU’s Extension Family and Consumer Sciences department.

Koukel said the blog was created after Extension agents asked for a website where the notifications could be archived for future reference.

The project became so big, Koukel asked to hire media specialist Jennifer Quintana to help run the blog, along with its affiliated Twitter and Facebook accounts.

Quintana said in 2012, the blog averaged about 100 hits a month. That number has since ballooned to more than 1,000. In July, the blog received close to 1,600 hits. In August, the blog received more than 1,700 hits.

“It’s been very popular and it’s grown,” Quintana said. “Users find the information useful, especially moms looking out for their children.”

Quintana is also responsible for sending out email versions of blog posts to faculty and Extension staff on campus, as well as to the El Caldito Soup Kitchen in Las Cruces.

For more information, visit www.nmsufoodsafety.blogspot.com, www.facebook.com/nmsufoodsafety or www.twitter.com/NMSUFoodSafety; or email Quintana at jmquinta@nmsu.edu.