NMSU branding

New Mexico State University

New Mexico State University

News Center




NMSU-sponsored training to give beef, dairy producers tools to boost consumer confidence

ROSWELL – For those in the beef cattle and dairy industries, a lot of time and effort are spent working to ensure animals are healthy and producing at optimal efficiency. But how can consumers be informed that all this work means they can be confident that the beef and dairy products they receive are the best they can be?


The New Mexico Beef Quality Assurance Program is designed to do just that: help raise consumer confidence in beef and dairy production through a commitment to proper management techniques and the highest quality.

By participating in the program, producers can gain increased profitability through increased consumer confidence.

“Beef cattle and dairy producers have an enormous economic impact on the eastern side of New Mexico,” said Sandra Barraza, agricultural agent for New Mexico State University’s Chaves County Cooperative Extension Service office. “They are producing top-quality products, and this training is a way to help ensure customers are fully confident in beef and dairy products produced here.”

Beef and dairy producers across Southeastern New Mexico will have a chance to attend a New Mexico Beef Quality Assurance Program Training at 6 p.m. Tuesday, March 18, in the Farm Bureau Building at the Eastern New Mexico State Fairgrounds in Roswell.

Hosted by the Chaves County Extension office, the National Cattlemen’s Beef Association and the New Mexico Beef Council, the training and testing will take about an hour and a half to two hours. The training will be taught by John Wenzel, NMSU Extension veterinarian.

The March 18 training will focus on the first of the two-part procedure – training and passing the test to become a New Mexico BQA Trained Producer. Participants can later continue the training by completing additional documents with their veterinarians to become a New Mexico BQA Certified Producer.

For more information, contact the Chaves County Cooperative Extension Service at 575-622-3210.